Making the MSM Obsolete

In order to make the Mainstream Media Obsolete or to have them Change their Ways, there must be consequences for their bad behavior.  Say they fail to report on a story (i.e. Benghazi-gate) or they doctor a 911 transcript to make the subject seem racist, viewers might heat up the phone lines for a while but they don’t seem to get the message.

Right now there is little MSM accountability to the viewers.  Why that is has to do with how they get paid.  As most know, the MSM gets paid based on the number of viewers watching but I believe their “measurement model” is flawed.  Pure Viewer numbers do not differentiate between an intelligent, successful married couple on a couch from three broke stoners on a couch; in fact, a pad with three broke stoners yields a 50% higher “Pure Viewership” rating. The MSM just wants the numbers.

Consider this analogy:  a mall that uses entry turn styles to measure mall traffic and then sets the lease rates based on these numbers – this is a flawed model.  When an adjacent, once upscale condo complex degrades into low-income housing the turn-style numbers may actually increase and the mall manager may tout these increases as justification for an increase in rent.  The model may not reflect it, but merchants know the truth, mall traffic doesn’t equal mall sales and the tape total doesn’t lie.  With lease payments going up and sales going down – stores move out and the mall closes.

Now I am not saying that the existing TV Viewership/Mall Shopper models are as simple as described above however, there can be deficiencies in the various models and unless they are addressed, even well-established, successful companies risk becoming extinct.  The free-enterprise system may seem unfair and harsh to some, but the reality in the marketplace is simple, “Improve or die.”

The existing TV Viewership model is deficient and if “the premier company”, whose name is synonymous with TV Viewership does not change – it too will go the way of T-Rex.

You might say that the extinction of the dinosaurs was “outside of their control” so the metaphor is misplaced.  I would suggest that a truth unknown, yet still approaching, is also outside of one’s control and therefore it fits.  Paradigm shifts are like that.  

Consider Eastman Kodak who once dominated the film industry with a 90% market share.  Even though they invented key aspects of digital photography, they seemed to be the last to embrace it.  Finally acknowledging that the market had in fact changed, they themselves became almost obsolete.

With the legalization of marijuana gaining popularity, more TV Viewers are going to discover the benefits of sinking into their couch only to find that – all they have left is the change between their cushions.

Sooner or later advertisers will demand sorting out the stoners from the spenders with a more precise viewership model.  It is not a question of “if these changes will occur” but a question of, “Who will bring these changes about?”  The answer might be with an upstart company named General Sentiment who is already addressing flaws in the Nielsen rating model in a big way. Watch a Fox Business Channel video interview of CEO Greg Artzt here.

With a new, more precise viewership model in place, whether or not through Nielsen, General Sentiment or another company, the MSM better be ready; if they’re not, they too may learn that – they have become obsolete.

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Opportunity and Abundance – or – Dependency and Debt

Adapted from Shake Down Politics – Chicago Style (here)

Barak Obama has disgraced the Office of the President with his campaign and over the last four years – most recently with the events surrounding Benghazi.

Barak Obama has a failed record of Dependency and Debt that has shackled Well-Capable People.

Barak Obama and his minions have resorted to thug-like tactics in a desperate attempt to hold their selfish power while burning through the money of Future Generations.

Many people have had enough – they want real change that solves real problems.  We need jobs and to return Our Country to the land of Opportunity and Abundance.

It is true that some People don’t care how close we are to going off a cliff, so long as THEY get their free-stuff – I hope you are not one of them.

Common Sense reforms are working in Wisconsin and that is exactly what’s needed for America. Scott Walker is leading the way in Wisconsin and Mitt Romney is the right person to lead Our Nation.

Strong leadership requires the support of the People.  Ronald Reagan voiced the words but it was the People who tore down the Wall. Scott Walker put forth a plan but it was the People who voted (twice).

Do your own independent research instead of being spoon-fed by the biased mainstream media.  I think you will agree – Mitt Romney and Paul Ryan are the Best Change we can make.

Now let’s go vote!

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Published in: on November 3, 2012 at 11:53 am  Leave a Comment  
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Shake Down Politics – Chicago Style

The behavior of many on the Left has reached new lows.  The President has led by example with how he’s conducted his campaign.  It was always apparent to some, and now apparent to many, he was paying attention to his radical preacher for all those years.  We deserve better than to be subjected to this nonsense – especially our kids deserve better.

We’ve got a fringe group out there who did a “shock video” using old people swearing and threatening violence – nice.  We’ve got a union organization that sent out an intimidating mailer saying in essence,

“WARNING:  We Know How You Vote!”

It reminds me of a first-hand experience of Chicago thuggery that happened to me.

Years ago I was setting up for a trade show at an Expo Center in Chicago (I won’t name them here).  My booth was small, self-supporting and had panels that joined together with twist-lock connectors. There were three spotlights that each squeeze-clamped onto the top of every other panel.  I was just attaching the last one of the three lights, when a guy with a clip-board approached me. He said, “What are you doing?” “Setting up my booth,” I said, as I clipped on the last light.  He glanced at his clipboard and said, “You know you have to hire an electrician for that.”  I said, “What do you mean? They just plug in,” as I held up a plug from one of the lights.  He said slowly and firmly, “You need an electrician.”  I asked, “How much is that?” He said, “The minimum charge is $35.” I said, “To plug in 3 cords? I’m NOT paying that!” He got right in my face, starred me down and said, “You know, it’s an awful deep lake out there,” turning in the direction of Lake Michigan.  I said, “What do you mean by that?” Regaining his glare on me, he replied, “I think you know what I mean.”

I paid the $35.  The guy with the booth next to me didn’t.

He had a larger booth but the electrical complexity was the same – to plug in a few cords. The next morning I arrived early to see him very upset.  It seems a forklift had been driven through and damaged his wooden transportation crate.  I walked around the crate with him to see a nice size hole in the side of the crate about five feet up.  He said he inquired about the damage but it was “a mystery” how it happened.  What wasn’t a mystery was why, over the next few years, more and more people pulled out of that show – until the show was no more.

People don’t like being shaken down but most pay the $35 like I did. Today though the cost is much more and people are lucky if “the value they get” amounts to the plugging in of three extension cords.  Many are tired of it, and the tide is changing.  Look at what happened in Wisconsin.

Listening to some, you would have thought, the world was going to end.

Wisconsin elected Democrats fled the State to Illinois in order to prevent a quorum for a vote.  All kinds of boorish people camped out and trashed the area in and around the Capital.  It looked ugly and it must have smelled pretty bad since many hadn’t showered in weeks.  So that’s the state of our discourse today.  What happened to the days where we could debate an issue civilly? Now, when good points are raised and the other side doesn’t have a rebuttal, they go on the attack, a personal attack – that’s crazy.

Question:  Is it too much to ask government workers to pay a small percentage of the cost for their own health care insurance or pension benefits, yet the share of what they pay is still much less than what private workers pay?

Look at the behavior around the Wisconsin Governor’s private residence during the Capitol chaos; or look at recently with Hurricane Sandy, while some were still stranded and others just starting to recover, the Occupy Wall Street folks were celebrating the destruction.  The rebuilding will proceed in spite of the Occupiers.  The Common Sense reforms will be put in place but only when the people are ready.  In Wisconsin, the people were ready, as evidenced by the recall vote – where more people voted for Walker than in his original election.

What has been the outcome of the reforms in Wisconsin?  You can research it for yourself to see that they have succeeded and they make so much sense.  Having an employee be responsible for at least a small portion of their benefit costs means they are “invested in the cost” of those benefits.  Absent that, premiums and/or other costs could skyrocket and what does the employee care? They still pay zero.

With the reforms however, if the cost of benefits goes up, even a small amount, basic free market principles go to work to bring the costs down – workers put pressure is put on the benefit company and/or they look for alternatives.  Insulating workers, public or private, from the free-market has significant consequences.

Competition goes away.  The incentive to improve goes away.  Costs necessarily go up and quality goes down.  Rewards separated or disconnected from outcomes (the results or the lack thereof) causes resentment (on both sides).  Good performers are lumped in with the bad.  Greatness is under-rewarded and the bad actions of a few continue to be tolerated.  Good workers are dis-incentivized because it makes the average worker look bad.

For those wishing to keep the status quo, it is understandable that they might fear being judged by standards put in place.  In a truly free-market though, the rewards match the value brought to it.  Perform ok – get rewarded ok, perform great – get rewarded great, perform not so well, there’s the door.

I am NOT against unions but when they,

  • stop serving the people they represent,
  • resort to intimidating tactics,
  • function as a pass-through for a political party,
  • have no accountability and a “blank check” signed by their own special interest person at the expense of unrepresented taxpayers, well…

Before the 2008 election I spoke with a guy who was one of the “higher-ups” in a local union who went to a national union meeting and when he came back, I asked him how it went.  He said after the meeting he got in the car and said to his wife, “We are on our own.”  When I asked him what he meant, he said, “All the “big dogs” (I think that’s what he called them) talked about were themselves, what they wanted and their own political agenda.  Nothing was mentioned about worker benefits or how concerns, common to all the workers, were going to be addressed.  He said, “My wife and I are going to have to put money aside for ourselves and save for our own future.  We have to look out for ourselves because the union sure isn’t looking out for us.”

Thinking about that local union guy up against the big national self-interested organization, what can he do?  He “has to” continue paying his dues, put his head down and that’s just the way it is. Like me, he’ll pay his $35 and then some.  He and his wife chose to turn inward, understandably because you know, you can’t fight “the big dogs” and “it’s an awful deep lake out there.”

Note:  I should also mention that in Wisconsin the biggest reason, in my opinion, for all the fuss was not about sharing the cost of benefits – it was about giving the worker the choice to join or not join the union – how’s that for incentive to get “the big dogs” to pay attention to what really matters for the members.

Time flies and it seems like yesterday when President Reagan made the statement,

“Mr. Gorbachev, tear down this wall.”

Not long after those words were spoken, the wall was gone.  It may seem obvious but it’s easy to overlook the fact, Ronald Reagan did not personally tear down the Berlin Wall – the people did.  The conditions were right for the people to do it for themselves.  Ronald Reagan played a huge role but the people got it done.

Russia has made many course-changing decisions since the Wall came down and some would say they are working to rebuild new walls – time will tell.  As for us, we have a course-changing decision to make for ourselves.

We have an opportunity and a responsibility to decide what direction America takes. This should not be taken lightly.  I believe there are two paths, the path of Opportunity and Abundance or the path of Dependence and Debt.

Note:  Don’t misread the word “dependence” because we are ALL dependent on some things right now and throughout our life.  I’m talking about:  Do we want to depend on Government for every aspect of our life right down to the calories and type of food we eat? Do we want Government involved in all of our healthcare decisions to the point of regulating every medical procedure, right down to the cost of tongue depressors and cotton balls?  Some things Government does well, others not so well.  I think you get what I mean about dependence, so back to the two paths…

Which path will we choose?  Opportunity and Abundance – or – Dependence and Debt.

I believe Mitt Romney is the right person to lead us in a new and prosperous direction for all Americans.  His character and experience are solid. He has solved tough problems, and while in government, he has done it in a bipartisan way.  Do your own research, ignore the name-calling and spin. Together we can solve even the toughest problems and get this done.

I don’t know but maybe in the not too distant future, we might look back on this time and say, “Wow that was a close one – I’m glad we went this way.”

Now let’s go vote!

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